Category: Emphasis

  • Website Slider Carousels: Should you use one?

    Website Slider Carousels: Should you use one?

    A popular website design element that often comes up in discussions is the website slider carousel or slider for short. While this feature may seem appealing at first, at Emphasis.LA, we recommend that most websites avoid using slider carousels due to various reasons. When we create web designs we usually avoid adding sliders in the…

  • Does my California Small Business Website Need a Privacy Policy

    Does my California Small Business Website Need a Privacy Policy

    Most likely the answer to this question is: Yes, you need to have a privacy policy on your website. Let’s review the reasons why. Disclaimer: This is not legal advice, just our understanding. The California Consumer Privacy Act (CCPA) The CCPA gives California residents four fundamental privacy rights that affect the information you collect and…

  • Know Google’s Approach to Search

    Know Google’s Approach to Search

    Google is the top search engine. According to Statista, Google commands 84.69% of all online search market share.  I believe that to get a good understanding of Google’s business model and how they make money is important to position yourself properly.  Read their approach to search If you read Google’s approach to search, you will…

  • Your Website Should Work for you

    Your Website Should Work for you

    Since we work with a lot of small businesses and nonprofits, we see a lot of websites that are not set up for success. People know that they need a website and they know that there are services that allow you to easily create a website. But they don’t know the true value because they…

  • Website speed basics

    Website speed basics

    The speed of your website is important because it can lead to a better user experience (UX),  increase your conversion rate on your website, and lead to better search engine optimization (SEO). If you do a little research online you will hear a lot of terms such as caching, content delivery network (CDN), or time…

  • Should I use an accessibility overlay?

    Should I use an accessibility overlay?

    The simple answer to this question is, no, you shouldn’t use an accessibility overlay or widget. The main reason not to use an overlay is because they don’t make your site accessible. The only true way of making a website accessible is through testing. Accessibility overlays may, ironically, make your site less accessible and more…

  • Stop the Comment Spam on your WordPress website

    Stop the Comment Spam on your WordPress website

    A common complaint on WordPress websites are the excessive amount of spam comments on blog posts. Lets go through some ways we can reduce or eliminate the spam. Disable WordPress comments  Of course, the simplest thing you can do is disable comments. I’ve done this a few times. Some businesses or industries do not see…

  • The Newest Things in Web Development

    The Newest Things in Web Development

    I was recently at a networking event where someone asked me, “what are the newest things in the web development industry?”. While these are not necessarily “new” developments, these are the things you need to be considering this year (2022) when building a website.  Note: some of the links below may be affiliate links. If…

  • What are WordPress page-builders and should I use them?

    What are WordPress page-builders and should I use them?

    In WordPress, page builders are a type of plugin that add a visual editing process to the website with the ability to drag and drop items into place. You can picture putting together a website with a page-builder similar to building something with Legos. You can grab an image block for example and put it…

  • Common Problems we find on websites

    Common Problems we find on websites

    Often, at a meeting, I am asked by small business owners to review their website and give them my thoughts. These are a few common issues with websites, especially DIY websites. These are good tips on what to look for when doing a DIY website. Images missing alternative (alt) text Insufficient color contrast Improper heading…

  • Digital Resources for Nonprofits

    Digital Resources for Nonprofits

    In our line of work, we often help non-profit organizations to develop and expand their online exposure. We love to help organizations that have a mission to make the world a better place. These are a few resources that we have learned about that offer free services for nonprofits. Some restrictions may apply to these…

  • Our Favorite WordPress Website Hosting Companies

    Our Favorite WordPress Website Hosting Companies

    If you are building a website using WordPress, one of the most important decisions you make is choosing the right website hosting provider. The hosting you choose can affect your website speed, uptime, and security. Working with a good hosting provider can save you a lot of time and frustration in the setup process. Use…