Category: Emphasis

High speed internet access combined with countless numbers of streaming platforms has shortened attention spans. Savvy business leaders have leveraged this opportunity to stay ahead of the competition, featuring audio and video content on their web properties and digital marketing channels. If one of your company’s goals is to drive higher results and increase your…

“We’re in business to save our home planet.” “To bring inspiration and innovation to every athlete in the world.” “To organize the world’s information and make it universally accessible and useful.” “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.’ These are the mission statements of…

According to Usablenet.com, over 4,000 ADA lawsuits related to digital properties were filed in 2024. While federal cases saw a slight decline, state-level lawsuits increased – particularly in New York and California.  The U.S. Department of Justice enforces the Americans with Disabilities Act (ADA) through lawsuits against businesses in violation of the ADA’s requirements for…

In the ’90s, big corporations started using on-premise CRM software (like Siebel Systems), but it was expensive and clunky. Once cloud-based CRMs became a thing in the 2000s, even small businesses could afford them, and adoption skyrocketed. Now, CRMs are a must-have for businesses of all sizes, helping with sales, marketing, and customer support. What…

Artificial intelligence (AI) presents a valuable opportunity for small businesses and nonprofits to overcome limited resources and achieve their goals. AI-powered tools, now accessible and affordable, can transform operations by streamlining content creation, optimizing digital marketing, and delivering personalized experiences.  Embracing AI allows these organizations to save time and money, reach a wider audience, and…

Voice search has become an increasingly popular way for people to interact with technology. But what exactly is internet voice search, and how can it impact your business? This blog explores what voice search is, its advantages and disadvantages, and whether you can integrate it into your business website. What Is Internet Voice Search? Internet…

POV: You’re a business owner looking to plant your feet into a more professional look for your clients and surrounding community. First things first: establish a professional email address using your own domain name. So where do we start? Note: This page contains affiliate links. If you decide to purchase through these links, we may…

If you are looking to increase your online presence, you have to be able to measure your results and keep looking for opportunities. Small businesses need to take advantage of tools that can help them gather information at reasonable prices or even free. One analytical tool that every business should connect to their website is…

Website pop-ups are a common tool in digital marketing, known for their effectiveness in capturing user attention. However, they often come at the cost of user experience and can negatively impact search engine optimization (SEO), particularly with metrics like Cumulative Layout Shift (CLS). An often-overlooked aspect of pop-ups is their potential to create accessibility issues,…

Digital marketing is an essential tool for local small businesses to thrive and reach their target audience. As local businesses, we understand the value of building meaningful relationships, and that’s why we, at Emphasis.LA, are passionate about supporting and collaborating with fellow local enterprises. We believe in transparency, genuine connections, and the power of face-to-face…

When we heard that Squarespace is acquiring all domain name registrations and related customer accounts from Google Domains, we had some mixed emotions. We were caught between surprise, anticipation, and a little bit of disappointment. A Farewell to Google Domains Google Domains has been our favorite domain registrar for a few years now. Its ease…