Blog
Lights, Camera, Conversions: How Video Content Drives Traffic and Sales
High speed internet access combined with countless numbers of streaming platforms has shortened attention spans. Savvy business leaders have leveraged this opportunity to stay ahead of the competition, featuring audio […]
Your Mission (Statement): Choose To Accept It
“We’re in business to save our home planet.” “To bring inspiration and innovation to every athlete in the world.” “To organize the world’s information and make it universally accessible and […]
Staying ADA Compliant
According to Usablenet.com, over 4,000 ADA lawsuits related to digital properties were filed in 2024. While federal cases saw a slight decline, state-level lawsuits increased – particularly in New York […]
The CRM Edge
In the ’90s, big corporations started using on-premise CRM software (like Siebel Systems), but it was expensive and clunky. Once cloud-based CRMs became a thing in the 2000s, even small […]
You and AI
Artificial intelligence (AI) presents a valuable opportunity for small businesses and nonprofits to overcome limited resources and achieve their goals. AI-powered tools, now accessible and affordable, can transform operations by […]
Understanding Internet Voice Search
Voice search has become an increasingly popular way for people to interact with technology. But what exactly is internet voice search, and how can it impact your business? This blog […]
Create a Professional Custom Email Domain
POV: You’re a business owner looking to plant your feet into a more professional look for your clients and surrounding community. First things first: establish a professional email address using […]
Empower your business with Google Search Console
If you are looking to increase your online presence, you have to be able to measure your results and keep looking for opportunities. Small businesses need to take advantage of […]
The Impact of Website Pop Ups
Website pop-ups are a common tool in digital marketing, known for their effectiveness in capturing user attention. However, they often come at the cost of user experience and can negatively […]
The Importance of a Google Business Profile for Local Small Businesses
At Emphasis.LA, we love helping local small businesses develop and expand their online presence. One of the first steps we advise our customers to do, and often do for them, […]
Do You Know the Guy in the Chair?
Digital marketing is an essential tool for local small businesses to thrive and reach their target audience. As local businesses, we understand the value of building meaningful relationships, and that’s […]
Squarespace Acquires Google Domains – How does it affect us?
When we heard that Squarespace is acquiring all domain name registrations and related customer accounts from Google Domains, we had some mixed emotions. We were caught between surprise, anticipation, and […]