At Emphasis.LA, we love helping local small businesses develop and expand their online presence. One of the first steps we advise our customers to do, and often do for them, is set up a Google…
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Do You Know the Guy in the Chair?
Digital marketing is an essential tool for local small businesses to thrive and reach their target audience. As local businesses, we understand the value of building meaningful relationships, and that’s why we, at Emphasis.LA, are…
Squarespace Acquires Google Domains – How does it affect us?
When we heard that Squarespace is acquiring all domain name registrations and related customer accounts from Google Domains, we had some mixed emotions. We were caught between surprise, anticipation, and a little bit of disappointment.…
EU-US Data Transfer Agreement: Is it Okay to use Google Analytics now?
On July 10, 2023, the European Commission announced a groundbreaking decision that redefines the rules for transferring data of EU citizens to the US. This decision has significant implications for businesses using services like Google…
Website Slider Carousels: Should you use one?
A popular website design element that often comes up in discussions is the website slider carousel or slider for short. While this feature may seem appealing at first, at Emphasis.LA, we recommend that most websites…
Google updates guidance on search ranking systems page April 2023
A lot of talk this past week on Google updating its guidance on the search ranking systems page. Specifically, they removed the sections on page experience, mobile friendliness, page speed, and site security. There is…
Does my California Small Business Website Need a Privacy Policy
Most likely the answer to this question is: Yes, you need to have a privacy policy on your website. Let’s review the reasons why. Disclaimer: This is not legal advice, just our understanding. The California…
Know Google’s Approach to Search
Google is the top search engine. According to Statista, Google commands 84.69% of all online search market share. I believe that to get a good understanding of Google’s business model and how they make money…
Your Website Should Work for you
Since we work with a lot of small businesses and nonprofits, we see a lot of websites that are not set up for success. People know that they need a website and they know that…
Website speed basics
The speed of your website is important because it can lead to a better user experience (UX), increase your conversion rate on your website, and lead to better search engine optimization (SEO). If you do…
Should I use an accessibility overlay?
The simple answer to this question is, no, you shouldn’t use an accessibility overlay or widget. The main reason not to use an overlay is because they don’t make your site accessible. The only true…
What is a website slug?
The slug is a unique combination of letters, numbers, and symbols that forms the last part of the Uniform Resource Locator (URL) link. This is what you type into the browser to find a website.…