What are WordPress page-builders and should I use them?

In WordPress, page builders are a type of plugin that add a visual editing process to the website with the ability to drag and drop items into place. You can picture putting together a website with a page-builder similar to building something with Legos. You can grab an image block for example and put it…

Common Problems we find on websites

Often, at a meeting, I am asked by small business owners to review their website and give them my thoughts. These are a few common issues with websites, especially DIY websites. These are good tips on what to look for when doing a DIY website. Images missing alternative (alt) text Insufficient color contrast Improper heading…

Digital Resources for Nonprofits

In our line of work, we often help non-profit organizations to develop and expand their online exposure. We love to help organizations that have a mission to make the world a better place. These are a few resources that we have learned about that offer free services for nonprofits. Some restrictions may apply to these…

What is Alt-text and why should you use it?

Alternative text, most commonly referred to as alt-text, is text used to describe an image on a website. It is used mostly by blind or visually impaired people who use screen-readers to read the content of a website. When screen-readers get to an image, it will read the alt text out loud. Most people I…

Our Favorite WordPress Website Hosting Companies

If you are building a website using WordPress, one of the most important decisions you make is choosing the right website hosting provider. The hosting you choose can affect your website speed, uptime, and security. Working with a good hosting provider can save you a lot of time and frustration in the setup process. Use…

Creating an Online Presence – Getting Started

Have you ever wanted to create or expand your online exposure but don’t know much about the digital world and don’t have a lot of money to spend?  I attend a lot of networking events and other Meetups. I often encounter people that are just starting out in their journey and do not have an…

Choosing a Domain Name

If you want to set up a website for a new business and you already have a business name, your first step is to buy a suitable domain name. This is the web address (URL) that you will direct people to on your business cards, directory listings, email signatures, and in person. Price for a…

What is WordPress?

If you have ever researched how to build a website, you have likely seen WordPress as one of the top solutions. While there are other ways to make a website and it is not the right solution for everyone, we at Emphasis.LA prefer to use WordPress for most of our website projects. In an effort…

Three Years of Expanding Exposure

As of November 14, 2020, we have now been operating as Emphasis.LA for 3 years and counting. We want to thank all of our partners in business for making it possible. “Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge, wish…

Two Years of Emphasis

Emphasis.LA is celebrating two years of doing business in Los Angeles and Southern California. Jason Orellana, the founder of Emphasis.LA, began his digital career with many challenges. Shortly after graduating from ITT Technical Institute, the school went out of business. Jason felt like his investment of time and money in his future were in vain.…