Category: SEO
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The Importance of a Google Business Profile for Local Small Businesses
At Emphasis.LA, we love helping local small businesses develop and expand their online presence. One of the first steps we advise our customers to do, and often do for them, is set up a Google Business Profile (formerly known as Google My Business). What is Google Business Profile? Google Business Profile is a free and…
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Google updates guidance on search ranking systems page April 2023
A lot of talk this past week on Google updating its guidance on the search ranking systems page. Specifically, they removed the sections on page experience, mobile friendliness, page speed, and site security. There is a lot of noise about what this means, but in the end nothing really changed except for the official guidance. …
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Know Google’s Approach to Search
Google is the top search engine. According to Statista, Google commands 84.69% of all online search market share. I believe that to get a good understanding of Google’s business model and how they make money is important to position yourself properly. Read their approach to search If you read Google’s approach to search, you will…
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What is a website slug?
The slug is a unique combination of letters, numbers, and symbols that forms the last part of the Uniform Resource Locator (URL) link. This is what you type into the browser to find a website. When the web was younger, it was common practice to format with non-descriptive IDs such as example.com/page_id=123. If you were…
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What is Alt-text and why should you use it?
Alternative text, most commonly referred to as alt-text, is text used to describe an image on a website. It is used mostly by blind or visually impaired people who use screen-readers to read the content of a website. When screen-readers get to an image, it will read the alt text out loud. Most people I…