Category: Emphasis

In the ’90s, big corporations started using on-premise CRM software (like Siebel Systems), but it was expensive and clunky. Once cloud-based CRMs became a thing in the 2000s, even small businesses could afford them, and…

Artificial intelligence (AI) presents a valuable opportunity for small businesses and nonprofits to overcome limited resources and achieve their goals. AI-powered tools, now accessible and affordable, can transform operations by streamlining content creation, optimizing digital…

Voice search has become an increasingly popular way for people to interact with technology. But what exactly is internet voice search, and how can it impact your business? This blog explores what voice search is,…

POV: You’re a business owner looking to plant your feet into a more professional look for your clients and surrounding community. First things first: establish a professional email address using your own domain name. So…

If you are looking to increase your online presence, you have to be able to measure your results and keep looking for opportunities. Small businesses need to take advantage of tools that can help them…

Website pop-ups are a common tool in digital marketing, known for their effectiveness in capturing user attention. However, they often come at the cost of user experience and can negatively impact search engine optimization (SEO),…

Digital marketing is an essential tool for local small businesses to thrive and reach their target audience. As local businesses, we understand the value of building meaningful relationships, and that’s why we, at Emphasis.LA, are…

When we heard that Squarespace is acquiring all domain name registrations and related customer accounts from Google Domains, we had some mixed emotions. We were caught between surprise, anticipation, and a little bit of disappointment.…

A popular website design element that often comes up in discussions is the website slider carousel or slider for short. While this feature may seem appealing at first, at Emphasis.LA, we recommend that most websites…

Most likely the answer to this question is: Yes, you need to have a privacy policy on your website. Let’s review the reasons why. Disclaimer: This is not legal advice, just our understanding. The California…