Our Digital Services
We believe that your website is the foundational piece of your online presence. We offer a range of services to develop your online image. Our strategic digital marketing approach begins with your website and is enhanced by continuity across additional social media platforms and online platforms.
We work with a network of local designers, developers, marketers, writers, photographers, videographers, and others to develop your brand story and attract your target market.
Web design services
Website design is more than just making something look pretty. Website design is about helping both the organization and the user to accomplish their goals. A shoe store, for example, may have a goal of selling shoes at a good margin. A runner visiting the website may have a goal of finding a good value on a pair of running shoes that is comfortable and long-lasting. A good website designer takes the content, user experience (UX), branding, conversions, accessibility, and other design principles into consideration when designing a website layout.
Web development services
Website development refers to the implementation of a website design and developing the functionality of a website.
Frontend website development
This refers to the development of what the user can see. A front-end developer may work with Hyper-Text Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript (JS). Nowadays a front-end developer will often work with Content Management Systems (CMS) such as WordPress.
WordPress is our preferred way of developing websites because it helps us to conform to best practices and saves us a considerable amount of time in development.
Backend website development
Back-end website development refers mostly to performing tasks programmatically before the website is served on the browser. Common back-end tasks can be split into the following categories: Create, read, update, and delete (CRUD).
Back-end developers may work with PHP, JavaScript, Python, Java, or other programming languages.
We create custom websites using WordPress as a foundation. Because we work with WordPress, most of the backend is already taken care of. We often use plugins to add functionality. When prebuilt solutions are not available, we create a customized solution for our clients.
Search Engine Optimization (SEO)
When people are looking for your product or service on Google, Bing, or other search engines, does your website show up in the search results? Our content marketing and technical SEO services can help you show up in the search results.
Technical (on-page) SEO
Fixing common website problems such as heading structure and optimizing images are some of the ways we can help your website to rank. Making sure your website is properly structured can help the search engines find and understand your website.
Content Marketing
Let us help you create targeted content that is SEO friendly. We research relevant keywords for your business or organization and write text that reflects you properly.
Photography and Videography
We work with talented creative photographers and videographers to help you create a consistent, stunning brand.
Social media marketing
Social media can increase your exposure to a wide variety of people. We can help you create consistent posts or create ads that will expose you to your ideal audience.
Business directories
Control your online presence on Google My Business or other directories such as Yelp.
Content Integration
Content integration happens when we move new data such as posts, photos, written information, and campaign material into an existing website. To make sure that the content is compatible with your website and has been optimized for both ADA compliance and search engine optimization, we check the format and run tests before and after uploading to the website.
In some cases, data can be uploaded without running tests however, you are running the risk of ADA violations, and you may not be fortifying the foundation of your investment. The best way to ensure that your content can be detected by search engines such as Google, and to ensure that anything you want redirected or linked is working properly, is through content integration and testing.
Search engine marketing
While you are waiting for your website to rank organically for different search terms, you can still show up on search engines by paying for ad space. We can help you create high performing ads on Google and/or Bing.
Analytics
Find out how your website is performing so we can optimize your website to attract more users. What are your top performing pages? Who is referring to you? How are people finding you? Answering these questions and others can guide you in making good decisions.
Accessibility Testing and Optimization
An underestimated number of people have disabilities in this world and they need the same products and services that everyone else needs. Not only could you be losing out on sales, but you could be exposing yourself to lawsuits.