Artificial intelligence (AI) presents a valuable opportunity for small businesses and nonprofits to overcome limited resources and achieve their goals. AI-powered tools, now accessible and affordable, can transform operations by streamlining content creation, optimizing digital…
Blog
Understanding Internet Voice Search
Voice search has become an increasingly popular way for people to interact with technology. But what exactly is internet voice search, and how can it impact your business? This blog explores what voice search is,…
Create a Professional Custom Email Domain
POV: You’re a business owner looking to plant your feet into a more professional look for your clients and surrounding community. First things first: establish a professional email address using your own domain name. So…
Empower your business with Google Search Console
If you are looking to increase your online presence, you have to be able to measure your results and keep looking for opportunities. Small businesses need to take advantage of tools that can help them…
The Impact of Website Pop Ups
Website pop-ups are a common tool in digital marketing, known for their effectiveness in capturing user attention. However, they often come at the cost of user experience and can negatively impact search engine optimization (SEO),…
The Importance of a Google Business Profile for Local Small Businesses
At Emphasis.LA, we love helping local small businesses develop and expand their online presence. One of the first steps we advise our customers to do, and often do for them, is set up a Google…
Do You Know the Guy in the Chair?
Digital marketing is an essential tool for local small businesses to thrive and reach their target audience. As local businesses, we understand the value of building meaningful relationships, and that’s why we, at Emphasis.LA, are…
Squarespace Acquires Google Domains – How does it affect us?
When we heard that Squarespace is acquiring all domain name registrations and related customer accounts from Google Domains, we had some mixed emotions. We were caught between surprise, anticipation, and a little bit of disappointment.…
EU-US Data Transfer Agreement: Is it Okay to use Google Analytics now?
On July 10, 2023, the European Commission announced a groundbreaking decision that redefines the rules for transferring data of EU citizens to the US. This decision has significant implications for businesses using services like Google…
Website Slider Carousels: Should you use one?
A popular website design element that often comes up in discussions is the website slider carousel or slider for short. While this feature may seem appealing at first, at Emphasis.LA, we recommend that most websites…
Google updates guidance on search ranking systems page April 2023
A lot of talk this past week on Google updating its guidance on the search ranking systems page. Specifically, they removed the sections on page experience, mobile friendliness, page speed, and site security. There is…
Does my California Small Business Website Need a Privacy Policy
Most likely the answer to this question is: Yes, you need to have a privacy policy on your website. Let’s review the reasons why. Disclaimer: This is not legal advice, just our understanding. The California…