At Emphasis.LA, we love helping local small businesses develop and expand their online presence. One of the first steps we advise our customers to do, and often do for them, is set up a Google…
Category: SEO
Google updates guidance on search ranking systems page April 2023
A lot of talk this past week on Google updating its guidance on the search ranking systems page. Specifically, they removed the sections on page experience, mobile friendliness, page speed, and site security. There is…
Know Google’s Approach to Search
Google is the top search engine. According to Statista, Google commands 84.69% of all online search market share. I believe that to get a good understanding of Google’s business model and how they make money…
What is a website slug?
The slug is a unique combination of letters, numbers, and symbols that forms the last part of the Uniform Resource Locator (URL) link. This is what you type into the browser to find a website.…
What is Alt-text and why should you use it?
Alternative text, most commonly referred to as alt-text, is text used to describe an image on a website. It is used mostly by blind or visually impaired people who use screen-readers to read the content…